PROFESSIONAL SUMMARY
Senior Designer and Art Director with 10+ years of experience creating apparel graphics, licensed merchandise, event branding, and consumer-facing creative for entertainment, lifestyle, and fashion-driven brands. Proven success leading projects from concept through production, building seasonal stories, key art, graphic systems, trims, and launch-ready product. Combines strong visual storytelling with production knowledge, cross-functional collaboration, and commercial awareness to deliver work that is on-brand, marketable, and execution-ready.
CORE STRENGTHS
Apparel Graphics • Art Direction • Licensed Merchandise • Event Branding • Creative Direction • Brand Storytelling • Seasonal Concepts • Key Art & Promotions • Concept-to-Production • Vendor Management • Cross-Functional Collaboration • E-commerce Creative
ROFESSIONAL EXPERIENCE
Creative Director | JD Creative - Nyack, NY
2022-Present
Lead creative direction for brand, merchandise, and digital design projects spanning product storytelling, event-driven creative, and marketing support.
Design product-focused web assets and campaign collateral that strengthen brand presentation, support e-commerce conversion, and unify seasonal launch assets.
Create key art, merchandise concepts, and production-ready decks that align stakeholders and support efficient execution with vendors and partners.
Founder | Nyack Strut - Nyack, NY
2022-Present
Built and managed a service business with strong client retention, dependable operations, and a high-trust customer experience.
Art Director / Designer | WWE - Stamford, CT
2015-2022
Led apparel graphics and merchandise creative for major WWE events and brand initiatives, translating entertainment storylines into compelling consumer products.
Directed seasonal design concepts through color, graphics, trims, and art direction to build cohesive, market-ready merchandise assortments.
Managed projects from concept to final production, ensuring creative quality, technical accuracy, and brand alignment throughout development.
Partnered with buyers, merchandisers, marketers, and production teams to align creative decisions with fan demand, launch timing, and commercial goals.
Created key art, promotional merchandise concepts, and presentation materials to support launches and event storytelling.
Senior Graphic Designer / Art Director | Parigi Group - New York, NY
2013-2015
Directed apparel graphics and seasonal creative for DKNY, Lucky Brand, and LRG across shirts, sweaters, and outerwear.
Developed concept-to-delivery workflows including print direction, fabric considerations, placement strategy, and production coordination.
Defined color stories and graphic direction that supported both brand identity and commercial product goals.
Collaborated with buyers, merchandisers, and vendors to keep samples, approvals, and bulk production on schedule.
EDUCATION
Associate of Science, Computer Programming Web | IBCI, New York, NY
ADDITIONAL
Selected Brand Experience: WWE, DKNY, Lucky Brand, LRG, JD Creative
Languages: English, Spanish