Working on the branding for the 2019 WWE NXT TakeOver in Brooklyn was an incredible journey that showcased the power of collaboration and creativity. Our goal was to encapsulate the vibrant energy and unique flair of Brooklyn while embedding it into the DNA of the WWE brand.
The project was a true team effort, drawing insights and talents from multiple departments—including marketing, creative design, and event production. We aimed to create an atmosphere that resonated with the local culture, reflecting the unmistakable Brooklyn vibes that fans have come to love.
From color palettes that embodied the energy of Brooklyn’s skyline to design elements that mirrored the local sports teams, every detail was thoughtfully considered. The branding materials, from posters to merchandise, aimed to evoke excitement and anticipation, enhancing the overall event experience.
The phrase "Ultimate Brooklyn Experience" became the cornerstone of our branding strategy, conveying the thrill of WWE’s high-octane performances situated in one of the most iconic neighborhoods. By harnessing the influence of local culture and merging it with WWE’s dynamic identity, we successfully created a brand narrative that resonated with both local fans and the global WWE audience.
The collaboration and creativity poured into this project not only elevated the WWE branding for NXT TakeOver 2019 but also highlighted how powerful teamwork can lead to exceptional outcomes in the world of sports entertainment. The success of this campaign reinforced the importance of blending brand identity with local culture, ensuring that every event feels like a unique celebration of community and passion.
This experience stands as a testament to the artistry of branding—where creativity meets cultural significance, and every project becomes a memorable chapter in the ever-evolving story of WWE
